UX

Leveraging AI for customer experience is the new battlefield. In today’s competitive landscape, customer experience is the ultimate battleground. AI offers powerful tools to personalise interactions, anticipate customer needs, and deliver exceptional service. Leaders can use AI to tailor marketing messages, create frictionless buying journeys, and proactively address customer concerns before they arise. This topic offers examples and talks about leveraging AI to elevate the customer experience, to build brand loyalty and to gain a significant edge over your competitors.

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Meet our Speakers

We've gathered some of the top experts in the field to discuss this topic. With years of experience between them, they're well-equipped to offer invaluable insights and perspectives.

Ishmael Burdeau

Ishmael Burdeau

Digital Sustainability Lead, DWP

Helen Cocks

Helen Cocks

Head of Digital Strategy and Engagement, University of Exeter

Scott Fulton

Scott Fulton

Director, Digital Rebels

Emma Horrell

Emma Horrell

User Experience Manager, University of Edinburgh

Lisa Matthews

Lisa Matthews

Senior Content Designer, Nexer Digital

Steven Newstead

Steven Newstead

Head of Engineering, Macmillan Cancer Support

Amanda Payne

Amanda Payne

Experience Strategy Director: Public Services, cxpartners

Claire Reynolds

Claire Reynolds

Consulting Director, Healthia (formerly Mace & Menter)

Ali Salaman

Ali Salaman

Head of Technology, Caution Your Blast

Amie Slade

Amie Slade

Customer Journey Manager, Macmillan Cancer Support

Liam Davison

Liam Davison

Software Engineering Manager, Scottish Government

Rebekah Chown

Rebekah Chown

Senior Delivery Manager, Scottish Government

Jenni Parker

Jenni Parker

Director, Humanly

Derren Nisbet

Derren Nisbet

CEO, Virtuoso

Harriet Pugh

Harriet Pugh

Design Lead, TPXimpact

Lee Bryant

Lee Bryant

Executive Educator, Shift*Base Academy

Danielle Green

Danielle Green

Project Manager, Worshipful Company of Information Technologists

Hannah Zafiropoulos

Hannah Zafiropoulos

Senior Design Researcher, TPXimpact

Ali Fawkes

Ali Fawkes

Head of Social Innovation, Humanly

Tom Crawford

Tom Crawford

Head of Consumer Insights and Design, Energy Systems Catapult

Stuart Mitchell

Stuart Mitchell

Technical Architect, Worshipful Company of Information Technologists

Scarlett Yeo

Scarlett Yeo

Communications Advisor, University of Exeter

Gayle Whittaker

Gayle Whittaker

Senior Accessibility Researcher, Scottish Government

Talks

Developer experience in response to crises – tools, techs and transformations

14 October 2024, 10:30 AM
Liam Davison

Being truly user-led: How our users are driving our digital transformation at the University of Exeter

14 October 2024, 02:00 PM
Scarlett Yeo Helen Cocks

Leading transformation with UX principles at the University of Edinburgh

14 October 2024, 02:30 PM
Emma Horrell

Building public-sector AI services: when and how should you use AI?

15 October 2024, 11:30 AM
Ali Salaman

How accessible are Scottish Government websites?

15 October 2024, 11:30 AM
Gayle Whittaker

Centaur teams: Using AI to humanise service delivery

15 October 2024, 02:00 PM
Lee Bryant

Introduction to the Scottish Government Design System

15 October 2024, 02:00 PM
Rebekah Chown

AI and sustainability: Asking uncomfortable questions to drive better outcomes for the planet

16 October 2024, 10:00 AM
Ishmael Burdeau

Designing for Success: The importance of building and maintaining a culture of user-centred design in your organisations

16 October 2024, 11:00 AM
Amanda Payne

Accessible design; neurodiverse designer and user

16 October 2024, 11:30 AM
Lisa Matthews

Co-designing a just transition to the smart, flexible energy future

16 October 2024, 12:30 PM
Tom Crawford Harriet Pugh Hannah Zafiropoulos

Intranet Excellence: Mastering the Journey Beyond Mediocrity

17 October 2024, 11:00 AM
Scott Fulton

Designing for Impact: How Service Design helped us better understand Macmillan's Coffee Morning and cut across organisational silos.

17 October 2024, 01:30 PM
Claire Reynolds Amie Slade Steven Newstead

QA - Digital Transformation’s Easiest Win?

17 October 2024, 03:00 PM
Derren Nisbet

Co-designing a careers advice platform with young people in Scotland

18 October 2024, 01:00 PM
Jenni Parker Ali Fawkes

Bringing Augmented Reality to Ancient London Traditions

18 October 2024, 02:00 PM
Stuart Mitchell Danielle Green