Unlocking Digital Transformation: The Power of Accurate Customer Address Data
A Talk by Marisa Hayes , Simon Barlow and Tom Styles
About this Talk
Local authorities already hold the key to digital transformation in the address and street data they maintain in their Local Land and Property Gazetteers and Local Street Gazetteers. Our research shows that effective use of the Unique Property Reference Number (UPRN) has the power to unlock a Return on Investment of 6:1.
Jointly owned by the LGA and Ordnance Survey, GeoPlace is uniquely placed to help government recognise the impact of good addressing. Our vision is to create a world where everyone can benefit from location data and this starts with local authorities - the powerhouse in addressing and location.