Designing for Success: The importance of building and maintaining a culture of user-centred design in your organisations

Our research into customer centricity shows that organisations that prioritise User-Centred Design (UCD) stand a greater chance of thriving. This talk explores the fundamentals of design thinking and how cultivating a culture of UCD can transform your organisation into a service-led powerhouse. We'll delve into the significant positive impact UCD can have, from guiding prioritisation to improving decision-making. You'll learn why ignoring UX is a risky move that can lead to missed opportunities and dissatisfied customers. This session will provide actionable insights to help you champion UX within your organisation and demonstrate how a robust design culture can be the key to sustainable success.