Building Smart - Prioritising Pain Points Over Quick Solutions
A Talk by Rafael Franco (CPTO, Raf Consultancy)
About this Talk
In the fast-paced world of startups, there’s a common tendency to rush into building solutions without thoroughly understanding the underlying pain points. This talk, led by Rafael, a seasoned CPTO with over 20 years of experience, will explore why it’s crucial for companies to prioritise identifying and addressing pain points before jumping into solution development.
1. The Problem with Rushing to Solutions - Startups often focus too much on quickly building a product without understanding customer needs.
2. The Importance of Product-Market Fit - Achieving product-market fit is essential for long-term success.
3. Mechanisms to Unravel Customer Pain Points - Use practical tools to discover and validate customer pain points.
4. Lean Principles for Smarter Building - Build iteratively using the Build, Measure, Learn cycle to avoid waste and ensure alignment with customer needs.
5. Focusing Resources on Pain Points, Not Solutions - Prioritise solving customer pain points rather than jumping to build solutions.
About The Speakers
CPTO, Raf Consultancy
Fractional CPTO with 20+ years in product development and engineering. Proven track record in leading cross-functional teams, driving product strategy, and enhancing user satisfaction. Experienced in aligning stakeholders and optimising team performance for successful company scaling.