The Road to the AI technology to Scale and Transform SMEs

A talk by Dr. Nazmul Hussain
Research Associate, Aston University

Register to watch this content

By submitting your email you agree to the terms
Watch this content now

About this talk

The application of Artificial Intelligence (AI) within large organizations are very well documented for data-driven decision making. Companies are more than satisfied with the effective and efficient results AI produces for their businesses. Among the common misconceptions, AI technologies are deemed to be only suited for large corporations and are not feasible for small businesses or start-ups. With the gradual advancement and cost-effectiveness of this technology, AI for small businesses is now becoming an industry reality. AI-based solutions such as machine learning (ML), deep learning, natural language processing can be greatly beneficial to SMEs in analysing and predicting several business processes like a sales forecasting, customer segmentation, market trend analysis, marketing automation, etc. The AI-powered Business Intelligence (BI) solutions will enable SMEs to reach out to and engage customers in innovative ways, and maximise their profit margin and drive higher levels of customer satisfaction. However, many SMEs still have a lack of understanding or not aware of how to integrate and scale AI technology for their data-driven business decision making. Thus, this talk will be ideal for SMEs looking at some practical ways to understand and think about the use of the latest AI and ML technologies to boost their overall business performance while reducing the costs and efforts.

Proudly supported by