Test for success! Finetune your digital marketing to (really) spread your message

A Talk by Sue Keogh
Founder, Sookio

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About this talk

Drawing on persuasive public sector campaigns that have boosted footfall in the high street, targeted partygoers to prevent covid, and promoted NHS 111 to hard-to-reach communities, Cambridge digital marketing agency Sookio explains why continuously testing your digital marketing activity is the secret to its success.

Founder Sue Keogh talks to two specialists, Digital Strategist Clark Chapman and Head of Creative Marisa Crimlis-Brown, who will share insights from recent campaigns and explain why you need to get into the testing mindset if you want to reach your target audience and make your marketing budget go further.

With examples from campaigns that have used a strategic mix of organic social media, paid campaign activity, photography, video, design, and language translation to reach target audiences, we'll talk through how to:

  • Define your target audience and set clear goals

  • Decide on the most effective platforms and content

  • Test and refine, test and refine

About Sookio: Established in 2008, Sookio is a Cambridge digital marketing agency focusing on content strategy, content and training. Here are some of the campaigns we'll mention in the talk to illustrate how our testing techniques have led to campaign success:

NHS Cambridgeshire & Peterborough Clinical Commissioning Group: Call 111 South Cambs District Council: On Your Doorstep Huntingdonshire District Council: Covid prevention campaign, Think local University of Cambridge Museums Group: #ComeOnIn campaign

Sue Keogh

Sue will be joined by Head of Creative, Marisa Crimlis-Brown, and Sookio's Digital Strategist, Clark Chapman.


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