Social listening for insights not performance

A talk by Clare Kelly
Data Planning Director, Emerald Thinking Limited

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About this talk

Deep listening to your audience, competitors and brand ensures you can stay ahead of the curve, it allows you to dig deep into your audience’s identities by understanding their needs, behaviours and pain points. You’ll be able to access quant level volumes to pull insights that can inform marketing strategy and product development.   This session will explore 1. The questions you can answer using social listening 2. The different levels of social listening techniques and how they combine to create a deep listening model 3. Using the insights you have uncovered to keep your marketing personal and relevant.

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