Style and substance matter: how editorial and copywriting skills can increase the impact of your messaging

A talk by Dr Claire Beveridge
Founder, Beveridge Editorial Services

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About this talk

A business that has a clear brand identity and effectively communicates its messaging can create a competitive edge and develop a loyal audience. This talk will discuss editorial and copywriting skills that you can use in your business. From the importance of brand style guides and digital skills that editors use to perfect content, to refining the substance of what you say and how you say it, this overview will help you to increase the impact, consistency and clarity of your messaging.