Powering successful digital transformation with Human Insights

A talk by Claire Aldous
Founder, Head of Data Strategy and Experience, Emerald Thinking Limited

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About this talk

Working with our Clients we’ve found the key to successful digital transformation is deep insight into their consumers needs and the experiences they seek. We blend social, search, website, email and database data together to:

  1. Look back and learn: identify your existing audiences, unpick their journeys, identify what they love/hate, what motivates them, their perceptions of your services/products and your brand.

  2. Look forward and future proof: social listening and search for insights to identify your new potential audiences, unmet and emerging needs and perceptions in your category.

We will use case studies in the session to demonstrate how digital data will provide you with the deep consumer insights needed to deliver a successful digital transformation for your Brand or Client. We will structure the session around looking back and learn, and forward to future proof your Brand or Clients’ digital transformation.

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