Lessons in Driving Adoption of Digital Technology

A talk by Alan Brown, Yvonne Gallagher, Malcolm Moore and Zena Wood
University of Exeter Business School, National Audit Office, Financial Times and Exeter Business School

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About this talk

As organizations define their digital strategies, they seek to ensure that they not only digitize current ways of working, but also drive transformation in every aspect of their domain. At the heart of digital transformation is the need for well defined approaches for understanding, exploring, and adopting new digital technologies. This session will address several key questions in the adoption of digital technologies: What are the new digital technology initiatives likely to have the most impact over the coming years? How are Large Established Organizations (LEOs) approaching the task of evaluating new digital technologies? What are the successful approaches being used to move digital technologies from pilot to scaled solutions?


• Zena Wood (Research Fellow, Exeter Business School)


• Alan Brown (Professor in Digital Economy, Exeter Business School)

• Malcolm Moore (Technology News Editor, Financial Times)

• Yvonne Gallagher (Digital Director, National Audit Office)

This is the second session in the series: Digital Transformation: A View from Beyond the Horizon

The last 20 years have seen an intense focus in all organizations on the opportunities and challenges of digital technology. This has changed how they operate to automate and accelerate day-to-day activities, providing new insights into what the organizations know about their products and services in production and in use, and revolutionizing the nature of the products and services they deliver to make them more virtual, personalized, and responsive.

For most organizations, digital transformation is a long journey. The first step has been intense focus on immediate concerns to digitize current ways of working, often referred to as “Horizon One thinking”. However, with such rapid technology change and increasing market volatility it is essential to also spend time to consider the coming needs of Horizon Two (in the next 12-18 months) and Horizon Three (over the coming 2-5 years).

This series of talks on “Digital Transformation: A View from Beyond the Horizon” will explore some of the key ideas currently under investigation that will bring opportunities for digital growth, innovation, and impact. The talks are inspired by the work being undertaken in the DIGIT Lab, a UK National Research Centre involving an alliance between academic and industry partners. Each talk will bring together experts from both communities in a fast-paced interactive dialogue addressing key themes for the future of digital transformation.

Day 1: DIGIT Lab: Accelerating Digital Innovation for Growth, Impact and Transformation

Day 2: Lessons in Driving Adoption of Digital Technology

Day 3: New business models of the Digital Economy

Day 4: Understanding the Keys to Effective Leadership in the Digital World

Day 5: Helping Your Workers to Survive and Thrive a Digital Transformation

Each 45 minute talk brings together provocative academic and industry viewpoints on the future of digital transformation and addresses key question on how these ideas will impact your future strategy.