Learning from Heart FM - How radical digital thinking can preserve our public services

A talk by Professor Mark Thompson
Professor of Digital Economy, INDEX (Initiative for the Digital Economy at Exeter) within University of Exeter Business School.

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About this talk

In this talk, I will make the argument that in principle it is possible to ‘fix’ our underfunded public services by properly getting our heads around what digital transformation really means. Take Take Heart FM as a simple example: it has local DJs, local advertising, discusses local issues, local weather, etc – but all the rest is consumed centrally, because:

· It is of little/no concern to Heart FM’s customers

· It can be delivered far more cheaply

· Data (music, weather, advertising, etc) can be shared quickly and intelligently to deliver a better local service to customers and Heart’s sponsors (it’s a brokerage)

· Local branches are free to focus 100% on their local customers’ needs.

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