When your organisation operates at a global scale, you have to deal with an ever-expanding horizon - whether this is increasing your product range, diversifying into new lines and sectors, or entering additional territories.
Achieving these goals requires a very special set of skills, bringing together planning, design and development expertise to ensure that the right products are displayed to the right audiences in the correct language and currency, while also taking into consideration the logistical and cultural variations that exist from market to market.
This talk will look in more detail about how you can build these considerations into your strategy, and tailor your offering for maximum impact, while also consolidating your ecosystem where needed to streamline processes and drive efficiencies in administration.
Drawing on the real-world experiences of OKdo and RS Components - two global ecommerce brands that, combined, serve dozens of countries and offer hundreds of thousands of products - we’ll show you how to grow your international proposition in a scalable, sustainable and customer-focused way.
You’ll learn: - What options are available to enable you to manage translations and changes in currency effectively and efficiently - How to make informed technology choices that will deliver you a holistic ecosystem which supports the end-to-end purchase journey, including tax and compliance, customer communications and delivery fulfilment - How SEO considerations can be baked into your solution so that customers can easily find relevant products, no matter where they’re searching from - The importance of addressing additional cultural considerations, from how different regions consume content to changes in behaviour across geographical markets