Innovate from the edges - protecting value and creating better customer experiences for all

A talk by Christine Hemphill
Managing Director, Open Inclusion

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About this talk

We will expose the power of edge case customer insights. This includes disabled or older consumers as well as others with more extreme access needs or differences. We will show you how learning from the "edges" can protect your current customer base and share of wallet as well as attract new consumers and identify new market opportunities. This "outside-in" insight approach generates more valuable products, services and environments for all customers (and your organisation).

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