How Digital Leaders can fight the rising tide of misinformation

A talk by Harriet Kingaby
Insights Director, Media Bounty

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About this talk

According to Lord Puttnam, we are living through a ‘pandemic of misinformation.. that threatens our way of life.’ 2021 started with the US Capitol Riots, and will end with the biggest climate summit of a generation, COP26.

Early predictors suggest climate misinformation is spiking every time there is a new announcement. And the spreaders of much of this disinformation is funded by our digital advertising.

Digital leadership in 2021 means being prepared to fight back against this tide. Getting prepared, skilling up, and cutting through. We’ll talk about disinformation – what it looks like and how digital leaders can act, with a special focus on COVID and climate.

Change the Narrative Report

Media Bounty's team of expert researchers and strategists have developed ‘Changing the Narrative’ – a playbook with practical advice for those looking to improve the effectiveness of their online communications, as well as how to avoid funding climate misinformation, disrupt harmful conversations, and be genuinely brand-safe in such strange times.

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