From small pilot projects to big fundraising success

A talk by Gareth Ellis-Thomas and Seren Evans
Prostate Cancer UK and Prostate Cancer UK

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About this talk

Digital transformation happens when you set out in a direction and make small, imperfect (and sometimes messy) steps forward, learning as you go. Over the course of two years a number of small pilot projects, experiments and changes in the way we work culminated in sector leading digital fundraising products for Prostate Cancer UK. We'll take you through the journey of how we have used agile product management approaches, improved data processing, refined digital marketing and fundraising know-how to engage 10s of thousands of supporters to fund a future where lives are not limited by prostate cancer. We'll share how we did it, what we've learned and how it's changed our organisation.