Embracing the power of evidence and iterative co-creation to unleash the transformative potential of digital

A talk by Alison Baum
CEO, Best Beginnings

16 June 2021, 12:00 PM

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About this talk

In this interactive session Alison and her team will share their potent formula for creating digital interventions designed to empower citizens, improve outcomes and reduce inequalities.

Through sharing the journey Best Beginnings has been on since 2010 when the idea for the multi-award-winning NHS approved Baby Buddy was conceived through to sharing a "sneak preview" of their soon to launch Baby Buddy 2.0, delegates will gain a deep insight into the power of taking a user-led design approach grounded in theory and iterated based on qualitative and quantitative feedback.