Driving Strategy at Pace

A Talk by Scott Fulton and James Goodwin
Digital Rebels and Atkins

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About this talk

We all wish to deliver. For many of us, delivery means being customer focused, providing value to the customer to drive engagement and repeat business. This results in small teams focused towards a common goal, resolutely delivering against their customer and their needs. However, many organisations are complex. They have multiple customers, cultures, processes, locations, product sets and a siloed digital backbone. Changing these complex organisations requires a multi-year strategic investment, with prioritisation and funding. In this talk we’ll discover how you can blend the best of both worlds, providing alignment to strategy, whilst delivering at the pace your customers require.

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