About this Session
Gaming has seen rapid development over recent years and it shows no signs of slowing down.
Beyond solely entertainment, it is now also recognised as a powerful tool for social connection, wellness and education.
But what's coming next? And perhaps more importantly, who will be playing?
TrendBible are a global futures agency and the authority in predicting the future of life at home. They work collaboratively with the world’s best brands helping them to create commercially relevant products which connect with future audiences and stay true to brand.
In this session, hosted by Design Network North and PROTO, we’ll be sharing some of the emerging trends influencing the future of gaming as well as presenting some of the future gaming personas to have on your radar.
Get to know who will be buying games, how will they be playing them and what will they want from the experience.
This will be followed by a panel session with key industry leaders who'll be giving their response to this.
The panel will include -
Kerri West, Head of Audience Insights, Creative Assembly
Graham Morgan, Game Lab, Newcastle University
And then it will be your turn to respond, with a facilitated discussion with other attendees to explore some of your thoughts and ideas on where things are heading.
This promises to be a fascinating look into the future, relevant to anyone involved in the games industry, as well as a chance to discuss with your peers how you might use these insights to create products for the gamer of the future.