Digital transformation is more than digital and tech. People and culture are what make it happen. Helen Ashton, former ASOS CFO, offers her insights on the shape of success.

A Talk by Helen Ashton
Founder & CEO, Shape Beyond

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About this talk

It's a fact that digital transformations are even harder to implement successfully than traditional change.

Set against this, Helen draws on her experience at ASOS plc offering valuable insights on how to shape and make a digital transformation successful. In particular, she highlights the importance of Purpose, an Agile Culture, Data and Tech, and how, when successfully combined, they can drive and empower an organisation on its digital transformation journey.

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