A Talk by Helen Ashton
Founder & CEO,
Shape Beyond
About this talk
It's a fact that digital transformations are even harder to implement successfully than traditional change.
Set against this, Helen draws on her experience at ASOS plc offering valuable insights on how to shape and make a digital transformation successful. In particular, she highlights the importance of Purpose, an Agile Culture, Data and Tech, and how, when successfully combined, they can drive and empower an organisation on its digital transformation journey.