Digital Strategies- Pinning the future of our organisation on a guess.

A talk by Maddie Stark
Digital development worker, Scottish Council for Voluntary Organisations

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About this talk

‘The Big Lie of Strategic Planning’ in 2014 Roger L Martin wrote an article that stated Strategy making, forces executives to confront a future they can only guess at. We all know we cannot guess at the future and if we ever needed proof, the last 18 months are it. Why then do we as leaders still insist on developing five-year strategies, pinning the future of our organisation on a guess?

Based on their experience of creating and facilitating the ground-breaking SCVO Digital Senior Leaders programme, now in its 6th year, Maddie Stark and Ross McCulloch will share insights, illustrating how as a leader, you can help your organisation navigate disruption, overcome problems and continue to innovate and accelerate, providing the best service you can for the people you serve.