Digital placemaking for place management and leadership
A Session by Dr Jo Morrison (Director of Digital Innovation and Research, Calvium)
About this Session
Digital innovation in the 21st century has been seismic. Digital products and services have radically impacted our experience of places; enabling us to plan a trip, find our way, pay for services, locate our friends, play augmented reality street games and so much more. The pace of change can leave place leaders and managers feeling overwhelmed and under informed.
In this session, Jo Morrison explores place-based digital technologies and how place professionals can frame and understand the opportunities of digital placemaking for their own locations. It draws upon a wealth of practical projects and interviews with place leaders, and shares findings from recent groundbreaking research undertaken for NHS North East London that has community engagement and co-design at its heart.
Attendees will learn how they can adopt a digital placemaking approach to make their places better - improving social, cultural, economic and environmental outcomes for towns and cities.