Digital innovation and added value for council tax customers

How Salford City Council utilised opportunities from the delivery of a government cost of living support scheme to increase take up of local authority digital services and to better understand residents needs for digital support. Attendees will find out from our Council Tax Service Manager, a Senior Developer and BetterOff Operational Manager how we used the huge task of delivering the energy rebate to increase digital transactions and add value for customers. Contacting nearly 120,000 households in the city provided an opportunity to get thousands more residents registered for and using our digital services. We also supported thousands more to help them get connected and digitally active for the future as well as reducing immediate and future service costs. Our priority in Salford is to provide excellent quicker, easier and better digital services to residents who can transact online so our staff are free to help those that need more individual support. We believe we lead the way in delivering a digital first, fast and accurate Council Tax service which customers can use when it suits them. So we take every chance we can to provide opportunities for customers to register for and use our online services.