Delivering an effective revenue operations (RevOps) strategy

A Talk by Ash Finnegan
Digital Transformation Officer, Conga

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About this talk

Revenue operations (RevOps) transformation is the newest functional role emerging within business. According to a recent forecast by Gartner, 75 percent of the highest growth companies in the world will deploy a new RevOps model by 2025.

RevOps transformation is gaining momentum as leaders identify new ways of reaching their customers and establishing new revenue streams. However, it is no easy feat. Conga’s own research revealed that only 37 percent of organisations experience success with the digital transformation of their operations or commercial functions.

As part of Digital Leaders Week, Ash Finnegan, digital transformation officer at Conga, would argue that most organisations prioritise innovative technology over strategy, without streamlining data cycles or consolidating their core business processes.

Drawing upon her own RevOps transformation framework, which enables organisations, of any size or complexity to understand where they are in their transformation journey, she would outline the fundamental steps to delivering effective data strategy. This includes:

• The core attributes of RevOps transformation and a step-by-step guide

• The key processes to successfully implementing AI/ML within your organisation

• How to avoid common pitfalls in your RevOps transformation journey

• Establishing a pro-data culture ensuring all systems and processes are aligned

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