About this Session
Join Andrew Finnie, a Senior Manager from Accenture Interactive at the Spanish City in Whitley Bay as he provides an inspiring presentation on the five emerging trends that will alter the power dynamic between brands and customers in the coming 12 months and beyond.
As emerging technologies are giving control to people, with never-before-seen outcomes for businesses and individuals, this session is for anyone who is interested in the ways in which people are adapting their lives and making use of emerging technology to meet their changing needs.
These small shifts in control will alter power dynamics on a systemic level. Business leaders must wonder: How much of themselves will customers be willing to give to brands? How will brands build trust and use new technologies for growth?