Having built my career in London ad agencies, running global customer retention programmes for the likes of Virgin Atlantic and BT. I’d always had a nagging feeling there was a better way of understanding the deeper emotional connections customers develop with brands. But how?
My introduction to Behavioural Science whilst working with OgilvyChange opened my eyes to a world where the irrational and unpredictable nature of humans started to make sense!
When moving back to my home town in Dorset. I found something unexpected, different and truly exciting. The concept was Kanjo - A Creative Testing Platform, built to measure these elusive emotional triggers and connections to creative and marketing campaigns. This is where my journey back into the science of emotions begins again, using AI technology as the enabler to predict the unpredictable.