A firm believer in ‘look up, look out’, Rachel has driven export strategies in every business for which she has worked, or founded. Creating the Totseat chair harness (for babies who lunch) in 2005, the product’s journey including generating £10m of retail sales before being the victim of counterfeiting … experience which led to the founding of SnapDragon to help other SMEs fight fakes online.
SnapDragon’s Swoop software delivers affordable, accessible brand protection to businesses - keeping brands, revenues and customers safe around the world. Bootstrapping the business for the first two years, Rachel has grown SnapDragon to a team of 26, protecting global brands online around the world.
Rachel is a member of the Scottish Ministerial Trade Board, The European Intellectual Property Office SME Task Force, and the Anti Illicit Trade Group. She won Innovator of the Year and was Highly Commended as CEO of the Year at the 2018 Computing [Magazine] Women in IT Awards and was also Finalist Entrepreneur of the Year at the Amazon Growing Business Awards. She is also one of the too few women whom have raised VC money in her 50s!