Penny leads a team which helps Dorset people make the most of the county's new broadband network. People need to know what service they can get and must have the skills to make the most of it. With her team, she has pioneered postcode checkers, bus campaigns and hyperlocal communications to get the message out to Dorset's far-flung communities that superfast broadband has arrived.
Meanwhile she has become increasingly concerned for the 30% of people who are offline completely or lack essential digital skills - especially during the past year. Now she runs a programme which helps build people's skills to keep in contact digitally and access all the benefits of the internet.
With Lisa, she has built the Digital Dorset initiative to connect all those with a passion for digital - whether digital leaders, entrepreneurs running tech businesses or volunteer digital champions - to build Dorset's image as a digital hub.
With 30 years in corporate communications, Penny specialised in major infrastructure programmes. She has also taught PR to uni students, managed the comms at Dorset Wildlife Trust, spent 30 years on and off in local government, written for the UK's biggest regional weekly newspaper and waitressed in Sydney.