As the current Chair of JD Sports Fashion Plc and former CFO of ASOS plc, Helen has deep knowledge of the retail sector and the power to disrupt at pace through digital technology, agility and innovation. Her unique, disruptive approach to transforming businesses is a game changer for organisations looking to themselves disrupt in today's never normal world. Helen’s experience spans 25 years of transforming complex business in retail, business services and financial services. She is one of only a handful of female executives who have sat on both public listed company boards and those of private equity portfolio companies over the last decade. Helen is straight talking, genuine and a down-to-earth Northerner, who balances her professional life alongside raising five children. She believes in a fairer and more inclusive business world and supports this ethos through a variety of different causes. Helen founded challenger management consultancy Shape Beyond in September 2021 and was appointed as a non-executive director of JD Sports Fashion Plc in November 2021. As of May 2022, Helen also sits as Interim Chair for JD Sports Fashion Plc.